Top 5 Crafting Channels

 We love crafting here at Paige Media and we took a crack at it most recently (watch for our video on Monday and check out some pics below!) and of course we put together a list of our favorite Top 5 crafters. You can find festive decor and DIY gifts that won't break the bank with the holidays just around the corner! 

IMG_1277.JPG
IMG_1286.JPG
IMG_3067.JPG

Who doesn't love a good Michaels Store run? Personally, I take it as an excuse to buy as much glitter and pretty paper as possible. I lose track of time and my set list of things I originally came for goes out the window. You can find me in the glitter aisle, thanks.  But all jokes aside, Michaels Stores YouTube channel is one of our favorites because they basically give us a visual guide on how to use their crafting products. Currently they have an Ornament Inspiration playlist so you can add those perfect holiday details to your home. 

Jennifer McGuire's channel is not for the faint of heart. You have to be up for the challenge that will surely be rewarding at the end. The channel is full of colorful lettering and cut outs. We love Jennifer's designs and ability to make something as simple as a paper card stand out. Check out her channel for some inspo and get ready to make some heart felt gifts! 

Nastazsa is  California native who posts her affordable DIY projects along with design tips and room tours. We love Nastazsa's DIY home decor because she makes your Tumblr room dreams come true! From IKEA hacks to DIY headboards and Holiday Decor--you'll definitely find something to fall in love with. Who doesn't love a good interior design tip? 

Ghost Copy

4. DazzleDIY
Dazzle.png

Follow DazzleDIY for some great (and easy) decor crafts. This channel is a hodgepodge of crafting projects so you can definitely find something to fit your needs. Our favorites have been DIY room decor and Dollar store organizing vids. We love a good sale! Especially when we need to spice up our video staging! 

Ghost Copy

5. Mr. Kate

MrKate.png

Mr. Kate started in 2011 and they've grown to 1.8 million subscribers. The channel is full of crafting gooooold! Their videos are full of affordable room transformations and room deco guides. We love their DIY wall decals and DIY velvet furniture. It's important to find those key decorative pieces for your staging and we're all for saving a buck on them! 

 

 

Finding Your Voice in Video

Let’s play a game.

Picture your top three favorite YouTubers or Instagram influencers (specifically the ones that create video content). Who makes it on this list? Who are the creators you social stalk during your lunch break? Who do you wake up to watch first thing Thursday morning (or whenever they release their latest videos)?

Now, may I ask you a question about the people on this list?

GREAT! Thanks.

  • Why do you like these people?
  • Why are they entertaining to you?
  • What makes them different from other creators?
  • If someone else was making the same video content, would you watch them just as eagerly?
If you feel so compelled, create an actual list. Write down the qualities you love about each of these people. Maybe they’re really sarcastic, maybe they’re super knowledgeable or passionate about a certain topic, maybe they’re a little abrasive or over-the-top, which totally reminds you of your favorite aunt.

Do you notice any patterns, any common threads among the qualities you listed?

Did you just skip over the list making part and scroll right down looking for an answer?

Well there’s no right answer (sorry I’m not sorry), but there are definitely common threads among all creators.

When it comes to video creation, there are two main ingredients that go into every great video: content and delivery.

Have you ever heard someone say “it’s not what you say, it’s how you say it”?

Helllllooo, that’s delivery!

Today, I’m talking about a very specific element of delivery, and that is (drumrolllllll): personality!

IMG_7922.jpg

Ghost text

Personality!

Personality!

Personality!

There’s an abundance of personality on YouTube, almost too much personality (is that a thing?). Why does personality abound on the world’s second largest search engine?

Because a powerful and compelling personality makes YouTubers extremely watchable. Whether it’s brazen, snarky comedy like Jenna Marbles or practical, genuine, and smart advice from Amy Schmittauer. The best YouTubers have distinct personality qualities that make them unique as a creator. This is why they thrive on a platform that is known for video content.

At this point, you should be asking yourself what are the qualities that make my videos unique and watchable? and how do I make my personality stand out in my videos?

Developing a unique video personality, often referred to as your voice, is essential to helping you build an audience that’s totally on your side!

So how do you do it?

1. Know Yourself
Easier said than done, right? Personality tests may feel like they’re just for therapy sessions or job placement, but they can be a great tool for helping you understand who you are. One of my favorite tests of all time is the 16 Personalities Analysis (also known as Meyers-Briggs test).

The Eclectic Energies Test is another great one. Give these tests a whirl and you’ll get a quick rundown of how people see you, what your strengths and weaknesses are, and what makes you unique. It’s like looking under the hood of a car to see how it all works. Learn about yourself and then lean into it!

The key to having an awesome video personality is not trying to be someone else; it’s being unapologetically you: the good, the bad, the totally nuts. People want to see it all!

2. Interview your friends
Ask them what they like about you, what you bring to the friendship, what they admire about you.

Many times we see ourselves differently than others see us.

Have you ever heard the phrase you are your own worst critic? It’s pretty common, so don’t beat yourself up (although you probably will).

IMG_7370.JPG
Our views of our own selves are skewed because we hold our own flaws and shortcomings under a microscope.

The things others love about you might be completely invisible to you. Sit down and interview your closest friends. What you uncover may surprise you.
3. Practice

Actors rehearse. Athletes scrimmage. Musicians diligently practice before performing.
When you embark on this journey, it may feel like a lot of throwing spaghetti at the wall. Don’t expect to have everything fleshed out right off the bat.

Remember that perfection is the enemy of progress.

Trying to be perfect will only paralyze you and then you’ll have zero videos to show for it. I’ll tell you right now that zero videos is a bad strategy.

Improv gives you an opportunity to play, experiment, and explore different types of characters and voices. It’s the most fun I’ve had as an adult, and it will make you a substantially better creator in so many ways, namely by getting you out of your head (cause that’s where all our fears are), and putting you in a state of playful flow.

Many improv schools offer a one-time free class. But the best thing you can do for yourself is to sign up for a series of classes that immerses you in the community and the work. There’s usually a performance at the end of these classes, too, which may push some people the very edge of their comfort zone. Feeling challenged? Sign up

Improv Class.png
4. Take an improv class

Improv gives you an opportunity to play, experiment, and explore different types of characters and voices. It’s the most fun I’ve had as an adult, and it will make you a substantially better creator in so many ways, namely by getting you out of your head (cause that’s where all our fears are), and putting you in a state of playful flow.

Many improv schools offer a one-time free class. But the best thing you can do for yourself is to sign up for a series of classes that immerses you in the community and the work. There’s usually a performance at the end of these classes, too, which may push some people the very edge of their comfort zone. Feeling challenged? Sign up
5. Stand for something
Stand for something, girl!

Sometimes we’re so scared to voice our own opinions because we fear what others will think about us (been there). But guess what?

Reread #4: Practice. Practice habits that will inform your opinion. (Even if it means reading some headlines on your morning commute.)

People without opinions are BORING and UNWATCHABLE.

You’re bound to grow a more passionate audience when you have opinions about things. Stand for something. Believe in something. Let that carry your video personality and nurture a loyal following.
The main thing to be aware of here is that it takes time to develop your voice.

Don’t get discouraged!

Yes, some people have it right away. And for others, it takes years to evolve. Be gentle with yourself in this process.

What have you done to develop your video personality? Do you have other tips for creators? Leave a comment! I’d love to hear from you.

Top 5 Women in Fashion

We are kicking off the weekend with some of our Top Five Favorite Women in Fashion! They inspire us to clean out our closets, put on our best sequin jacket, and strut the streets like off-duty models. Check them out below and let us know who you love in the fashion world! 

1. Song of Style

Aimee Song started blogging in college and relaunched it in 2015. She calls her blog a safe space for her creativity and individuality. Growing up, Aimee was a fan of magazines and fashion, but struggled to find people in them that she could relate to. Through trial and error she has been able to build a fashion and lifestyle blog that represents her and women like her. 

Aimee Song started blogging in college and relaunched it in 2015. She calls her blog a safe space for her creativity and individuality. Growing up, Aimee was a fan of magazines and fashion, but struggled to find people in them that she could relate to. Through trial and error she has been able to build a fashion and lifestyle blog that represents her and women like her. 

Screen Shot 2017-12-04 at 11.58.06 AM.png

Natalie Off Duty

Natalie moved from cross country to follow her dream in NY. We love a woman who takes chances! She launched her blog in 2009 when she became enamored with the off-duty model lifestyle. Since then she has been a notable fashion figure with a mixed background. From NYFW to Beauty tips, you can follow her journey through her blog, YouTube, and Instagram. 

When Karen moved to NY from London, she went on a search for the hidden clothing boutique gems that NY had to offer. She then created her own blog where she documented her finds. She's a fierce woman in the fashion world that photographs street style, her own outfits and much more. Watch her fashion finds on Youtube.

When Karen moved to NY from London, she went on a search for the hidden clothing boutique gems that NY had to offer. She then created her own blog where she documented her finds. She's a fierce woman in the fashion world that photographs street style, her own outfits and much more. Watch her fashion finds on Youtube.

 

 

Screen Shot 2017-12-04 at 11.21.49 AM.png

The Chriselle Factor

Stylist and influencer Chrystelle keeps it real on her channel and speaks on body struggles postpartum, clothing basics, skincare routines and much more. Her goal is to inspire and encourage other women to embrace their inner beauty and voice through fashion and lifestyle changes.

Marie, originally from Arkansas, currently lives in New York where she manages Barneys New York social media. Follow her blog (or fabulous instagram) to check out everything this upcoming it-girl has to offer. She rocks oversized blazers that redefine the feminine silhouette and sequin bomber jackets that shine bright against gray NY and London skies.  Marie is food for the soul and inspo for our closets.


Marie, originally from Arkansas, currently lives in New York where she manages Barneys New York social media. Follow her blog (or fabulous instagram) to check out everything this upcoming it-girl has to offer. She rocks oversized blazers that redefine the feminine silhouette and sequin bomber jackets that shine bright against gray NY and London skies.  Marie is food for the soul and inspo for our closets.

Mistakes I've Made

Mistakes I've Made

This post is going to be a little personal. Because having your own business is a pretty personal thing. And after four years of running a business, it gets harder and harder to see the line between personal life and professional life. Keep reading to find out the three mistakes I made while trying to grow Paige Media and how I grew from those situations.